In the past few years, the evolution of content marketing has been remarkably fast. Its focus has shifted from ad placements to content, and it has become more individualized. The future of content marketing depends on delivering highly valuable and engaging content. Today, content has become the core of marketing, so great content strategies are essential. This article will look at the future of content marketing and how it can influence your business.
Empathy-based marketing uses natural language to connect with consumers on a personal level, addressing their concerns, needs, and motivations. It’s crucial to create content that people can relate to, because they trust others more than they do marketing. As such, it’s essential that the content comes from a genuine place and addresses the audience’s wants, pain points, and desires. Video has become a rising star of online content over the past two years, and this trend isn’t expected to change in the future.
In the coming years, marketers will continue to invest in podcasts. Podcasts accounted for 15 billion hours of listening in the U.S. in 2021, and podcasts will hold court in content marketing strategies in 2022. In fact, 51% of content marketers plan to invest in audio content in 2022. Another 43% plan to invest in audio content. And finally, 53% say audio content is the best format for content marketing.