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Is There Any Other Term For Content Marketing?

The purpose of content marketing is to funnel prospects through the first purchase stage of the buyer’s journey. By creating valuable content and offering it for free, marketers are able to attract and convert prospects into customers. These posts can teach a new skill or answer a burning question, all while converting prospects into customers. Once a prospect reads one piece of content, they are more likely to want to read more.

Another term for content marketing is blogging. Blogs are websites where content is posted in chronological order, with the newest posts at the top of the page. Once primarily personal, blogs are now used by a range of brands to engage with their audience. Blog content can include text, videos, and images. In fact, blogging has become one of the most common terms for content marketing. Here are some other common terms for content marketing:

Earned media: The process of acquiring free publicity is a common strategy used in content marketing. Earned media includes articles and product reviews in magazines, positive comments on blogs, and social media shares. Another method of content marketing is to create eBooks and long-form content. These eBooks can be multi-media, have multimedia elements, and people download them to read. This strategy is particularly important when promoting products and services that require a high CTR.

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